Chennai
4 - 8 years
Sales Experience
About BuildingBlocks
Regardless of whether accomplishing astounding customer work or aiding assemble our organization from the inside, our different gifted organization shares a solitary mission: to fabricate lovely encounters that decidedly affect individuals’ lives and the organizations we serve.
Our way of life is more reason than work, mixing the quest for certified human association with a fastidious way to deal with the things we make. All with an idealistic soul.
We’re an organization that is adequately youthful to be fun and defiant – yet intense and driven enough to immensely affect the business.
Job Description
The Marketing Business Development Manager is an essential role within Buildingblocks. The successful candidate will be fully responsible for our outbound marketing and business development campaigns, growing the top of our revenue funnel with qualified opportunities for the sales team. As the first person to communicate with prospective new customers, you will be the face of the company, and will represent our brand from the get-go – a role that you take very seriously.
You’ll work closely with the entire revenue organization spanning marketing, sales, and customer success, to build a best-in-class market development program. Starting with researching and identifying the perfect contacts who meet our Ideal Customer Profile (ICP), learning about their current roles, challenges, and career aspirations, and figuring out creative ways in which Buildingblocks can help them become heroes in their organizations, you’ll be responsible for developing highly innovative, multi-channel outbound marketing and business development campaigns that drive our business forward.
Responsibilities and Duties
- Responsible for all outbound outreach and pipeline development, key responsibilities include:
- Research and identify target organizations, personas, and specific individuals for marketing and business development outreach efforts.
- Prioritize target accounts and develop intelligent, “high touch” outbound marketing strategies for attracting prospects’ attention and converting them into qualified opportunities for the sales team. Develop highly tailored pitches that cut through the clutter and excite prospective new customers about our products and services.
- Collaborate with marketing on messaging and positioning, channels (email, phone, direct mail, social media, etc.), and tactics to continually optimize the market development function: Grow lead/opportunity volume, increase velocity, and improve efficiency/ROI across the process (i.e., improve cost per lead “CPL” and cost per acquiring customers “CAC” metrics).
- Provide weekly and adhoc reporting to management on our market development status and performance by leveraging qualitative and quantitative data and insights. Proactively suggest areas for improvements and develop game plans for implementing them.
Required experience and knowledge:
- 4+ years’ experience prospecting and/or inside sales experience.
- Experience prospecting into larger and more complex organizations with multiple decision makers for an enterprise sale.
- Great written and verbal communication skills.
- Experience in outbound email prospecting, related software and contact databases.
- Preferred experience with Hubspot or similar CRM.
- Great work ethic, collaborative and hungry to succeed.
- Business savvy with a proven ability to connect with decision makers.
Skill Sets Required
- New Business Development
- Inside Sales
- Email Marketing
- Hubspot Marketing