Skincare for bald men, by bald men
HED
HED Skincare is an ecommerce / direct-to-consumer brand that sells grooming products for bald people. The company formulates products that are entirely adapted to the needs of a shaved scalp. From shaving to anti-aging products, HED Skincare is truly the bald man’s brand.
Challenges
HED Skincare came to Buildingblocks Software with an amazing business opportunity and a brand concept that could become a household name. Buildingblocks Software was tasked with overall brand development, user interface and user experience design and a custom web development into the Shopify Sector.
Solutions
Buildingblocks Software conducted surveys with a sample set of 100+ bald men to define user personas and potential purchasing behavior. With the insights gathered, Buildingblocks Software was able to define brand guidelines (design, branding, messaging, etc) that was then translated into an e-commerce experience.
- Brand bible
- User personas
- Brand messaging
- Interface design
- Shopify development
Roman LeFranc
Co-Founder
I am amazed at the speed and quality of engagement showcased by Buildingblocks Software serving my urgent and business critical needs. Their execution methodology is flawless and professional.
